The heart of the EuroFormulations4 system is the cloud architecture that enables real-time monitoring of the customer’s tintometers via the internet (in a restricted area), analysing the primary functional parameters like distribution, quantities used and other relevant information. The data collected can be easily analyzed in detail, using the integrated monitoring tools available online, or downloaded for other purposes.
Euroformulatsions4 is a modular system that offers various licence levels having different services and costs. This enables each customer to choose the most appropriate tool, with a price based on the features. Given that the market is continually evolving and needs change quickly, customers can add new features at any time with a simple licence upgrade. This can be done by users in the MyLicenze area of the website devoted to the Euroformulations4 download.
Understand customers and communicate with them like never before
Know the market and the buying behaviour and preferences of final customers (private or professional). And communicate with each of them through targeted marketing actions, and loyalty and incentive programmes. And also immediately verify the effects of promotional activities, developing a communication strategy that is always effective and able to achieve objectives.
With EuroColori, all of this is now possible thanks to Identikolor, an advanced, modular platform that uses the most modern technology to put paint producers directly in contact with colour professionals. All this, as well as exclusive benefits for all other components of the supply line.
Because Eurocolori believes and invests in innovation to help its customers achieve success.
FOR THE CUSTOMER
An easier, faster, more efficient buying experience
The app guides professionals in selecting the colour in the tinting system, suggests the most appropriate types of paint for different applications, offers possible coordinated colours based on harmonic relationships, and directly communicates from any location the colour selected to the point of sale for immediate preparation.
The IdentiKolor app also integrates with Cube, one of the most sophisticated portable colorimeters available on the market, to measure and identify colours with the utmost precision and freedom, in any location and under any lighting. The results are automatically compared with formulas in the database, and can be immediately converted into an order at the point of sale.
All information on the market, in real time
Purchases by final customers are recorded in the EuroFormulations4 cloud database and continually updated in real time. This enables an easy yet thorough analysis of sales trends, including the purchase choices of each individual professional.